Let’s work through
what’s keeping you stuck.

Appa helps you understand why you procrastinate and work through the tasks and patterns that keep you stuck.

Join the waitlist
Inside Appa

However you’re feeling stuck,
you have support.

a little support

“I want to make something.”

What makes starting feel difficult?

“It won’t be as good as it is in my head.”

What if this first version were just a sketch?

7 Tendencies of Procrastination.

You might recognise yourself in more than one.

Why we’re
building Appa.

A conversation about procrastination, the feelings behind it, and the support we wanted to create.

Meet the people behind Appa

Your next step.

FREE

Start with Appa.

₹0

Your current plan

  • Procrastination ProfileKnow my unique mix of 7 procrastination tendencies
  • Appa ClubDo it together.
    With other procrastinators and psychology, neuroscience enthusiasts.
    Watch and Learn
  • Appa BuddyDo it by chatting with an expert.
    15 mins FREE
  • Odyssey.Do It Yourself.
    For the Lone Wolves.
    15 mins FREE.
    Session history stored for 24 hours
₹899 for 1 month

One payment. No auto-renewal.

Included in every plan
  • Anonymous Choose your nickname / alias.
  • Read of the Week Motivational or thoughtful or endearing reads
  • Time Capsule Track my relationship with time.Active days, active hours, consistency over time
  • Badges Do nothing. Win.
  • Procrastination Check-in Check-in with myself regularlyKeep a track of how my feelings and emotions affect various tasks and goals in my life
Compare plans
IncludedFreeProElite
Procrastination ProfileKnow my unique mix of 7 procrastination tendenciesAdvanced Insights on my procrastination patternsAdvanced Insights on my procrastination patterns
Appa ClubDo it together.With other procrastinators and psychology, neuroscience enthusiasts.Watch and LearnParticipate and LearnParticipate, Learn and Save Progress to relearn
Appa BuddyDo it by chatting with an expert.15 mins FREEDo it by chatting with an expert.120+ mins a monthDo it by chatting with an expert and calls as needed.240+ mins a month
Odyssey.For the Lone Wolves.Do It Yourself.15 mins FREE.Session history stored for 24 hoursDo It Yourself.120+ minsSession history stored for 48 hoursDo It Yourself.240+ minsSession history stored > 48 hours
Read of the Week, Time Capsule, Badges & Procrastination Check-inIncludedIncludedIncluded

One payment. No auto-renewal.

A few things you
might be wondering.

Who is this for?

Anyone who has ever felt, “I know I want to do this… but I just can’t seem to get myself to do it.”

Students, working professionals, founders, homemakers: anyone who wants a little help moving forward.

Is this therapy?

No, Appa is not therapy. Our approach draws on psychology, neuroscience, and NLP-informed reflection. If you already go to therapy, Appa can offer support between sessions. It does not replace professional mental health care.

What exactly does the buddy do?

Your buddy helps you understand what is getting in the way, supports you emotionally, helps you break things down, and is there when you just need to talk. The goal is to make things feel lighter and doable.

How fast will I see results?

Everyone moves at their own pace, and that’s completely okay.

Some people see shifts quickly with small tasks. Some work through deeper patterns over time.

Either way, you build tools to work with your brain instead of fighting it.

How is this different from productivity apps?

Most productivity apps focus on systems and habits. Appa focuses on understanding why you get stuck in the first place. We address the emotional and psychological barriers to getting things done, not just the logistics.

Is it paid?

There’s a free plan, plus one-time Pro and Elite purchases available monthly, quarterly or annually. See the plans.

Can I cancel anytime?

Paid plans are one-time purchases and do not renew automatically.

What if I am in a crisis?

Appa is not a crisis service. If you are feeling at risk of harming yourself or someone else, please contact local emergency services or a crisis hotline immediately. Your safety comes first.

Is my data private?

Appa’s policy says personal information is not sold or rented. Information may be shared with service providers, for legal reasons, or with your consent. You can request account or data deletion by emailing techstuff@appaclub.in. Read the full privacy policy.

Scroll for more questions

A little more possible.

Experiences from Appa’s earlier buddy programme.

Everyday life
“I tackled my taxes early this year”
WolverineMember since April 2024
Writing
“…overcome years of Procrastination on being a writer.”
Code BlackMember since April 2024
Self-understanding
“I discovered my specific procrastination types”
PandaMember since May 2024

Another tab for later?

We know the feeling.